Who I Am displays sentences beginning with the phrase "I am", as balloons careen wildly through the sky
Who I AmBalloon bonanza
Who I AmPink for women; blue for men
Who I AmBright for young; dark for old
Who I AmVideo silhouettes in every balloon
Who I AmThought bubbles when touched
Who I AmDangling poloroids
Who I AmRepel the neighbors
Who I AmEvery balloon is a real dating profile
What I Want displays sentences beginning with the phrase "I am looking for", as balloons form a giant pulsing heart
What I WantBig heart
What I WantTouch anything
What I WantStraight talk
What I WantMidnight sky
What I WantDaters' desires
What I WantMoving bubbles
What I WantLightning strikes
What I WantRainy day
Openers displays profiles' opening lines, as balloons form a field of bursting flowers
OpenersField of bursting flowers
OpenersShort and sweet
Closers displays profiles' closing lines, as balloons form a grid
ClosersGrid sorted by gender and age
ClosersCall and response
ClosersVideo silhouettes in every balloon
ClosersPoloroid on a string
Taglines displays profiles' subject lines, as balloons form a spinning DNA double helix
TaglinesOpen balloons distort the DNA
Matchmaker algorithmically pairs people based on their descriptions of who they are and what they’re looking for.
Balloon couples emerge on the horizon and drift to the foreground, before pausing side by side for a few seconds and then floating off together.
MatchmakerA couple of balloons
MatchmakerTwo by two
MatchmakerFloating off together
MatchmakerIn a rainy sky
MatchmakerMatch made in heaven
Breakdowns reveals the zeitgeist of dating, showing the most popular turn-ons, first dates, desires, self-descriptions, and interests.
These statistics are displayed in a snaking trail of balloon clusters, with each cluster’s size representing its relative popularity.
BreakdownsTop first dates
BreakdownsAce of spades
BreakdownsAren't we all
Animated buttons atop the screen allow viewers to control the weather, choosing among sunny, cloudy, rainy, snowy,
dawn, sunset, dusk, a moonlit night, and midnight.
WeatherThe nine weather icons
Perched on clouds at the top of the screen are twelve silhouetted figures, holding signs. These sign holders stand up and sit down
when touched, thereby controlling the demographics of the current population (straight men in their 20s, lesbians in their 30s, etc.).